Costing a shoe selling business Case Study Example | Topics and Well Written Essays - 1250 words

Costing a shoe selling business - Case Study Example Profit 3,600 pounds Break Even Analysis: The break even analysis is performed on the basis of assessment of costs based upon the number of units that are expected to be sold.(www.connection.cwru.edu). Similarly, the total sales revenues are also computed on the basis of anticipated units that are expected to be sold each month. The variable costs per unit is 77.84 pounds and the number of units expected to be sold is roughly assessed as in the range of 50 to 70 pairs of shoes a month. The average unit sale price for each show is taken as $121.42. The Break even analysis table is shown below: BREAK EVEN ANALYSIS TIME PERIOD TOTAL FIXED COSTS TOTAL VARIABLE COSTS TOTAL SALES REVENUES 2 months $5,500 $8,096 $6,313.84 4 months $5,500 $6,227 $9,713.60 6 months $5,500 $6,616 $10,320.70 8 months $5,500 $9,341 $14,570.71 10 months $5,500 $8,562 $13,356.20 12 months $5,500 $10,586.24 $16,513.12 18 months $5,500 $9,496.48 $14,793.18 24 months $5,500 $10,117.90 $15,784.60 30 months $5,500 $10,584.88 $16,513.12 36 months $5,500 $11,052 $17,241.64 Hence, from the table, it may be noted that the break even point is reached after ten months from the time the business begins operating. This is the time when the profits in the amount of $13,356.20 exceed the sum of the fixed and variable costs ($5500 +$8562 = $14,062). Hence this is the point where the business has first begun to show profits in that the revenue from sales is greater than the total expenses on fixed and variable costs. At this point, 110 units of shoes have been sold in a two month period, which brings it to an average of 55 pairs of shoes sold per month. Margin of Safety: The margin of safety is used to calculate how much the level of sales can...Similarly, the total sales revenues are also computed on the basis of anticipated units that are expected to be sold each month. The variable costs per unit is 77.84 pounds and the number of units expected to be sold is roughly assessed as in the range of 50 to 70 pairs of shoes a month. The average unit sale price for each show is taken as $121.42. Hence, from the table, it may be noted that the break even point is reached after ten months from the time the business begins operating. This is the time when the profits in the amount of $13,356.20 exceed the sum of the fixed and variable costs ($5500 +$8562 = $14,062). Hence this is the point where the business has first begun to show profits in that the revenue from sales is greater than the total expenses on fixed and variable costs. At this point, 110 units of shoes have been sold in a two month period, which brings it to an average of 55 pairs of shoes sold per month. Margin of safety = Expected Sales level - Break even sales level. The break even sales level that has been established by the above table is 55 pairs of shoes per month. Therefore, if the expected sales per month is 70 pairs of shoes, the sales figures can fall even up to 55 pairs of shoes and the business will break even. However if the volume of shoes sold should fall below 55 pairs, then it is likely that the business will experience a loss. Since the s

How is modern technology used in Medical centers Essay

How is modern technology used in Medical centers - Essay Example 2 Introduction A poet, philosopher and an artist of an early 20th century named Khalil Gibran, who lived in a pre-computer era, stated that (Pasupathy 18-21) â€Å"A little knowledge that acts is worth infinitely more than much knowledge that is idle†. It is surprising that he is concerned about the knowledge management systems in the 20th century. However, this idea has become more useful if this statement is meditative in the long-term care industry. In addition, by computerizing long-term care industry a massive enhancement has been noticed. But long-term care institutions still require a lot more knowledge associated with technology in order to enhance nursing homes, progress through administration techniques, improve the medical processes and gain knowledge associated with system management (Pasupathy 18-21). The administrator of a nursing home must understand the core objective of management system and the purpose of long-term care organizations before procuring, executi ng and promoting these systems, as it will consequently aid in understanding the characteristics and features of the system (Pasupathy 18-21). ... It is made possible by the sound knowledge in health care that locate a new direction in the field of health and social care system. A 24-hours care support has been established by the NHS that provides full support to the patients, as well as to the public keeping in mind the concept of primary self-care. However, the NHS must maintain the acquisition of new technologies and innovative working practices to facilitate people with long term conditions to live a healthy life (Robinson 9-12). Likewise, health services are provided to the patients via national ICT infrastructure that is designed to support multi-channel services in order to provide 24/7 constant recommendations and knowledge regarding self-management and the management of long-term health conditions (Bradbury 309-314). Moreover, many patients find it difficult on how to find adequate solutions related to any health condition or how to contact their regular care service providers in late working hours or in some cases aft er working hours. In 2004, the problem has been aggravated for several patients due to out-of-hours (OOH) services (Bradbury 309-314). The NHS direct has made this possible for patients to get reliable and useful information through any medium such as telephone, internet, digital TV (DiTV). In addition, NHS Direct is continuously providing sound knowledge to spread awareness among the patients (Bradbury 309-314). A number of communities are using different technologies such as, point-of-care (POC) documentation and financial software, as mentioned in a long-term living trend survey ('Long-Term Living's Survey of Technology Usage', 65-65). In that survey it was concluded that the latest technology acquisition will

On the Internet tax and whether Arizona should or should not repeal Essay

On the Internet tax and whether Arizona should or should not repeal its law taxing online sales - Essay Example On the contrary, if not well considered they can act as barriers on investors whose markets exist online. The U.S constitution has two provisions from Supreme Court jurisprudence that define the enacting of nexus, which include Due Process Clause of the Fourteenth Amendment and the Commercial clause. The court requires that a particular state cannot impose duties levying responsibilities on a seller who is not physically present in the state, under the Dormant Commerce law. This law is subject to amendments by the congress as the congressional regulation has influence on most tax-related policies. Congress may therefore allow different regulations to govern commerce between states. The law of physical presence of the seller and buyer still holds until when the congress may change the contents of the law. Another tax that is levied together with the sales tax is the use tax., During the sale of services and commodities in the same state, sales tax is imposed, while the residents incur a use tax if they purchase goods or services outside the state boundaries. Use tax play an important role in ensuring that the citizens of a particular state purchase goods within the boundaries and evade the sales tax. However, constitutionally enough bond or â€Å"nexus† must be put in place between businesses and state on the onset of a state imposing tax burden on a business that operates beyond its boundaries. Remarkably, there exist discriminatory taxes like the Commercial Clause that bars states that do not allow commerce between states. As a result, states that impose taxes on the remote out-of-state sellers and not on the sellers from within its boundaries are disciplined by a judicial scrutiny. The subject state is exempted only when the tax burden is excessive as compared to the local benefits. Supreme Court under the Due Process Clause offered a distinction between the nexus analysis and the dormant clause for congress. The

Case Analysis of CUP Essay Example | Topics and Well Written Essays - 1000 words - 1

Case Analysis of CUP - Essay Example As an advisor to Derrick Westmuller, I would gladly advice him to use the CCC or Customer Care Center. A company won’t be able to function once the flow of the customer is not good. So it is just to protect the interest, satisfaction and happiness of the customer. With this great idea, many issues will be settled and would be very helpful for the company. Though at the start, this may be tough for every branch to adopt with, the expected result is very profitable for them. In fact there will be less work for the agent and the name of company will receive good feed backs. Remember that it is not the name of the Manager, members of the board or the agents, names that are on stake but the name of the company. It is true that most clients inquire on the same issues commonly normal issues. The price or fee that people pay in acquiring contacts from the insurance company is already expected or predicted but certain matters like not being contented with the service given by the agent and not giving immediate action to complains are very critical for the company. There may be a lot of negative speculations that may come from other employees of the firm but the focus must still be in the whole company and for its good. It may be that it can create undesirable misunderstanding between the duties of the agents and the call center employees if there would be specification of work.

On the Internet tax and whether Arizona should or should not repeal Essay

On the Internet tax and whether Arizona should or should not repeal its law taxing online sales - Essay Example On the contrary, if not well considered they can act as barriers on investors whose markets exist online. The U.S constitution has two provisions from Supreme Court jurisprudence that define the enacting of nexus, which include Due Process Clause of the Fourteenth Amendment and the Commercial clause. The court requires that a particular state cannot impose duties levying responsibilities on a seller who is not physically present in the state, under the Dormant Commerce law. This law is subject to amendments by the congress as the congressional regulation has influence on most tax-related policies. Congress may therefore allow different regulations to govern commerce between states. The law of physical presence of the seller and buyer still holds until when the congress may change the contents of the law. Another tax that is levied together with the sales tax is the use tax., During the sale of services and commodities in the same state, sales tax is imposed, while the residents incur a use tax if they purchase goods or services outside the state boundaries. Use tax play an important role in ensuring that the citizens of a particular state purchase goods within the boundaries and evade the sales tax. However, constitutionally enough bond or â€Å"nexus† must be put in place between businesses and state on the onset of a state imposing tax burden on a business that operates beyond its boundaries. Remarkably, there exist discriminatory taxes like the Commercial Clause that bars states that do not allow commerce between states. As a result, states that impose taxes on the remote out-of-state sellers and not on the sellers from within its boundaries are disciplined by a judicial scrutiny. The subject state is exempted only when the tax burden is excessive as compared to the local benefits. Supreme Court under the Due Process Clause offered a distinction between the nexus analysis and the dormant clause for congress. The

Microsoft Vista and Home Computing Essay Example for Free

Microsoft Vista and Home Computing Essay In 2005, Microsoft announced that it was working on a new version of their Windows operating system that would fix many security problems that were plaguing Windows-XP users. Consequently, many software lovers eagerly anticipated the launch of the upgraded operating system, named Widows Vista. Unfortunately, after Vista was released in 2007, it disappointed most users and critics because of its lack-luster performance, high cost and incompatibility with XP software. It is worse than Windows XP, and home-computer users today are better off using Windows 7 Home Premium. Windows Vista was released five years after XP, taking longer to produce than previous versions of Windows. XP had numerous security flaws that allowed hackers to manipulate or destroy a computer user’s data or cripple network communication, and Microsoft aimed to fix these with Vista (Ricadela 2006). Viruses, spyware, trojans and other forms of malware can easily infect XP, especially when users access the internet. Microsoft’s preoccupation with fixing these bugs in XP eventually delayed the production and release of Vista (Ricciuti 2004). Unfortunately, after Vista was released in 2007, it met harsh criticism from press reviewers, corporate users and home-computing users. A corporate satisfaction survey launched in 2008 indicated that only 8% of Vista users were very satisfied compared to 40% for XP users (Keizer 2008). Netmarketshare (2010) also estimates that Vista has the smallest portion of users (14. 34%) among the currently-used Windows operating systems, with Windows 7 at second place (14. 46%) and XP with the most users at 61. 87% (2010). Home users will find it difficult to use Vista, especially if they have been used to the more stable XP operating system. XP users will realize that Vista’s system requirements are higher than XP’s. Consequently, existing users have to upgrade their computer hardware or buy a new computer altogether if they want to upgrade to Vista. Microsoft recommends at least a 1 GHz processor, 1 GB of Random Access Memory (RAM), a 128-MB video-graphics card capable of DirectX 9. 0, at least 40 GB of Hard Disk Drive (HDD) capacity with at least 15 GB of free space, and a DVD-ROM drive to install the software (Microsoft 2010). It may be possible to run Vista with less, but the performance will crawl. In reality, one needs much more than the stated requirements to achieve reasonable performance. Vista’s performance is also slower compared to XP and Windows 7. XP users will immediately notice the difference in speed when they start using Vista. Many tasks seem to crawl compared to XP. Benchmark tests run by Tom’s Hardware indicated that XP is generally faster than Vista, and the testers recommend sticking with XP because â€Å"it cannot perform better than Windows XP† (Schmid 2007). For example, basic tasks, such as copying files, are much slower than XP. Microsoft released a Service Pack upgrade to fix this problem, but ZDNet benchmark tests indicate that the upgraded Vista is still slower than XP (Kingsley-Hughes 2008). In fact, computers that were purchased pre-installed with licensed Vista software performed so poorly that customers wanted to downgrade it to XP, but retailers charged a fee for it. Consequently, customers sued Microsoft for this (Melanson 2009). Avid gamers will also be very disappointed if they use Vista in their home computers. Just like Tom’s Hardware, Techgage processed comparative tests using different games running in both Vista and XP. Naturally, XP was faster than Vista (Williams 2007). The graphics drivers of Vista are simply not developed enough, and the basic requirements of Vista itself are heavier than XP. Microsoft attempted to fix this again through a Service Pack upgrade. However, even after the â€Å"fix,† game developers still recommend Vista users to double the requirements of XP users. For instance, Capcom, the publisher of the game Devil May Cry 4, requires a minimum of 2 GB of memory for Vista users. However, XP users only need 1 GB (PC Game Requirements 2010). Some XP software and hardware are also not compatible with Vista. Existing home computer users who already spent a considerable investment in software will be frustrated again with Vista’s inability to run some of their existing computer programs such as virus scanners. Even many businesses did not bother to upgrade from XP to Vista when it was released because of this incompatibility issue (Deare 2007). The US Department of Transportation has also banned any upgrades from XP to Vista citing software incompatibility issues, costs and the lack of additional features that could prove to be useful or advantageous (McDougall 2007). Using Vista with WiFi will also be difficult. While connecting to networks with XP is not a problem, Vista sometimes refuses to connect with some networks (Claerr 2008). Even if one is able to connect to the router, the Internet may be absent or access to network files and printers may not be available. The user may also be disconnected intermittently from the router if he or she is able to connect, or the speed may be very slow. Fixes may involve upgrading routers, but if the router is not owned by the user, such as in airports, cafes or other public Wifi hotspots, then connections are not possible unless XP or other compatible operating systems are used. Vista also consumes more power than XP. This means that laptop batteries will drain faster using Vista. It is due to Vista’s higher hardware requirements that use more energy. Attempting to turn off some of Vista’s features, such as its fancy graphical interface, will make it more energy-efficient. However, doing the same with XP still makes it greener than Vista. Vista is also more expensive than XP or Windows 7. Microsoft Vista Home Premium currently retails for $239. 95 in online software retailers. On the other hand, Windows 7 Home Premium retails for only $199. 99. And if one buys a new, discounted, old-model personal computer today, with a CRT screen, a tower CPU and an extended keyboard for around 200 to 250 dollars, sometimes Windows XP is already bundled together with the entire package, making it virtually free. This is why Vista is not cost effective. Some of the new features of Vista are also not impressive compared to its predecessor, Windows XP and its successor Windows 7. The new graphical interface of Vista is more aesthetic than XP, but it slows down performance to the point where it is not worth it. The new versions of bundled software such as the internet browser, media player, email manager, photo manager, appointment manager and movie maker are either downloadable for free for XP users or available for free either from third-party vendors or packaged together with purchased hardware like cameras and scanners. The new security prompts can also be nagging or annoying. The most noticeable new feature for Vista is the Aero graphical user interface. Compared to XP, it appears more three-dimensional. The new eye candy has improved icons, animations and thumbnails that are live. The transparencies are also new. However, since Aero uses more energy, it drains the battery life of laptops. Turning it off will save power (Murph 2007). Another new feature that is immediately noticeable is the Windows Sidebar. It is a transparent panel where various applets or small programs called Desktop Gadgets can be attached or removed. These applets include gadgets such as clocks, weather information, news, photographs, currency converters and so forth. In Windows XP, a similar panel called Google Gadgets can be downloaded for free, courtesy of Google. Internet Explorer 7 also comes with Vista. This version has new features including multiple tabbed windows, the ability to zoom pages, a filter against phising (hackers attempting to gather important data such as passwords from users), additional security features, including restricting suspected malicious software from writing beyond the Temporary Internet Files folder without consent, and International Domain Name (IDN) support. However, these features and many more are included in free internet browsers such Mozilla’s Firefox and Google’s Chrome, which can be downloaded and installed using Windows XP or other operating systems for free. A new version of Windows Media Player, version 11, is also bundled with Vista. A new feature in this version allows users to search for music or video files while they type. This is called â€Å"word wheeling. † It also includes a new media library Graphical User Interface (GUI), a photo organizer and an Internet file-sharing feature. However, new versions of Media Player can be downloaded from Microsoft’s website under Windows XP for free. Moreover, there are other third-party software applications that provide free video and audio software, including codecs, to play all the latest types of media for free. Again, these can be downloaded from the Internet using XP or other operating systems. Vista also includes a new version of Outlook Express which was renamed Windows Mail. It features continuously-updated junk-mail and phishing filtering. However, there are better email management programs, such as Mozilla’s Thunderbird, that can again be downloaded for free from the Internet using XP or other operating systems. Windows email systems have also always been the prime target of hackers and malware authors, so using a different email program such as Thunderbird is more secure and safe. There are also new multimedia applications that are included In Vista, but these programs are usually included for free with the hardware that they support. For example, Vista includes Windows Photo Gallery, which allows users to import pictures from digital cameras, organize them, adjust their properties and produce slideshows. But software that is bundled for free with digital cameras is more advanced than Vista’s basic Photo Gallery. There are also new games included with Vista. A new chess and mahjong game is included. A folder is also included to organize all of the games. Unfortunately, like previous versions of Windows, the bundled games are not the type of commercial games that users like or want to play. And if they have an existing game collection already, they will run slower on Vista and may not even run at all. Vista also has speech recognition software integrated within Vista. It allows users to hear words in computer applications by allowing the computer to speak them out loud in a robotic voice that may not be comprehensible occasionally. This feature may be useful for those with visual problems, but usually the visually impaired purchase better speech recognition software such as Dragon Naturally Speaking, which is available in XP and other operating systems. Vista also has other minor new features. It has new fonts and improved international fonts. For mobile computer users, there is also a centralized control panel called the Windows Mobile Center for controlling properties needed by laptop user such as battery life, wireless connections, brightness, screen orientation and other settings. There is also a new version of Netmeeting renamed Windows Meeting Space. This allows different users to share their entire desktop or individual applications over the Internet with other users. And there is also a new version of the back up and restore application which facilitates the restoration of damaged data. The improvements however are not significantly new. In conclusion, home computer users should avoid Windows Vista altogether. If one is an existing XP user who is thinking about upgrading, one should just forget about it since it may make home computing worse. It is also overpriced. However, if one is purchasing a brand new state-of-the-art PC or laptop with an option for choosing one’s operating system, then Windows 7 is the answer. On the other hand, if one is on a budget and wishes to purchase new, discounted, old-model PCs pre-installed with licensed versions of Windows XP, then that is a satisfactory option as well. But whatever one does, one should always avoid Vista. It’s a lemon. References Claerre, J. (2008). Vista Problems With WiFi. eHow. Retrieved August 13, 2010, from http://www. ehow. com/about_5106461_vista-problems-wifi. html Deare, Steven. (2007, May 14). Gartner: App testing delaying Vista rollouts. ZDNet. Retrieved August 13, 2010, from http://www. zdnetasia. com/gartner-app-testing-delaying-vista-rollouts-62012902. htm Devil May Cry 4 Game Requirements. (2008, Jul 26). PC Game Requirements. Retrieved August 13, 2010, from http://www. pcgamerequirements. com/game-index/devil-may-cry-4-game-requirements/ Keizer, G. (2008, Mar 26). Leopard drubs Vista in corporate satisfaction survey. Computerworld. Retrieved August 13, 2010, from http://www. computerworld. com/s/article/9072218/Leopard_drubs_Vista_in_corporate_satisfaction_survey? nlid=1source=NLT_AM Kingsley-Hughes, A. (2008, Feb 15). Vista SP1 vs. XP SP2 – Benchmarked. ZDnet. Retrieved August 13, 2010, from http://www. zdnet. com/blog/hardware/vista-sp1-vs-xp-sp2-benchmarked/1332 McDougall, P. (2007, Mar 2). Microsoft Hit By U. S. DOT Ban On Windows Vista, Explorer 7, and Office 2007. Information Week. Retrieved August 13, 2010, from http://www. informationweek. com/news/security/showArticle. jhtml? articleID=197700789 Melanson, D. (2009, Feb 16). Microsoft gets sued over Windows XP downgrade fees. Engadget. Retrieved August 13, 2010, from http://www. engadget. com/2009/02/16/microsoft-gets-sued-over-windows-xp-downgrade-fees/ Microsoft. (2010). Windows Vista Enterprise Hardware Planning Guidance. Technet. Retrieved August 13, 2010, from http://technet. microsoft. com/en-us/library/cc507845. aspx Murph, D. (2007, May 3). Vistas Aero interface blamed for truncated battery life. Engadget. Retrieved Aug 13, 2010, from http://www. engadget. com/2007/05/04/vistas-aero-interface-blamed-for-truncated-battery-life/ Netmarketshare. (2010, Jul). Operating System Market Share. Retrieved Aug 13, 2010, from http://marketshare. hitslink. com/operating-system-market-share. aspx? qprid=10 Ricadela, A. (2006, Feb 14). Gates Says Security Is Job One For Vista. Information Week. Retrieved August 13, 2010, from http://www. informationweek.com/news/windows/microsoft_news/showArticle. jhtml? articleID=180201580 Ricciuti, M. (2004, Apr 1). Microsoft: Longhorn beta unlikely this year. Cnet News. Retrieved August 13, 2010, from http://news. cnet. com/Microsoft-Longhorn-beta-unlikely-this-year/2100-1008_3-5183385. html Schmid, P. (2007, Jan 29). Windows XP vs. Vista: The Benchmark Rundown. Tom’s Hardware. Retrieved August 13, 2010, from http://www. tomshardware. com/reviews/xp-vs-vista,1531. html Williams, Rob. (2007, Jan 29). Windows Vista Gaming Performance Reports. Techgage. Retrieved August 13, 2010, from http://techgage. com/article/windows_vista_gaming_performance_reports/2

Impact of Packing Elements on Consumer Buying Behavior

Impact of Packing Elements on Consumer Buying Behavior Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005). In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and also helps in differentiating the products from other products, hence helping the consumers in choosing the right produc t from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). In the past the primary function of packaging was to protect the product, but nowadays according the changing marketing environments packaging is being used as a tool for promoting sales, attracting customers and communicating the product to the consumers. (Kotler et al. 1998). The major objectives of a good packaging, which should be achieved are that is should be able to identify the product to the consumer, conveys descriptive and persuasive information about the product, facilitates the product protection and transportation, aid product consumption, and assists at-home storage. Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. The issue here arises that can a good package design impact consumers buying behaviors? Does packaging color impact the behaviors? Do innovations impact these behaviors? Do the labels on packaging impact these behaviors? It is very easy gaining examples from our daily lives. The package design helps the consumer is judging what the package is carrying. If we take the example of Nestle Orange Juice the package reveals that the product contains a very healthy orange juice. The package design should be able to communicate to the consumer what the product is. According t o Schoormanns and Robben (1997) a new package design can be negatively related to the consumers influences of taste perceptions. This is likely due to the consumers past experiences with the product, the perceptions they develop by judging the product by its packaging design. Thus it is very important that the packaging design is the key to developing consumers perceptions about the product or brand. These perceptions may be negative or positive, so it is essential for marketers to bring creativeness and innovations in the packaging design. Consumers are very much likely to judge the product on the basis of price, package color, design, labeling etc. (Implicit Product Theory of Pinson 1986). Background Problem Formulation Previous Studies Deficiencies Significance Purpose Statement The purpose of this cross-sectional survey study is to determine the impact of Packaging Elements on Consumer Buying Behavior in Pakistan. In this context Quantitative Method has been used, the purpose of this survey is to study the various packaging elements that influence the consumers buying behavior. The present study focuses on packaging elements including design, color, labeling, and innovations. Packaging is a wide term in which different elements describe and identify a product or service. It is considered a science, art and technology which not only protects, stores, and distributes a product but also helps the consumer in identifying a product (Wiki). Orth Malkewitz 2006; Underwood Klein 2002 argue that the importance of packaging is increasing due to the increased significance it is playing in buying decisions in store, the presence of it at the time of purchase decisions, and its ability to reach to a wider audience of product purchasers. Rundh 2005 further argues that packaging has the ability of differentiating products from each other. In todays global and competitive environment, packaging can also provide a source of competitive advantage. This study will identify the impacts of packaging elements on the consumer buying behavior in Pakistan using questionnaire survey method. Significance of Study The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose four packaging elements have been selected; packaging color, design, innovation and printed information. According to Cruden 1989, over the years the, introduction of new packaging concepts have accelerated. This study will be of value in a number of ways. The topic of research is highly under researched and least research has been done regarding the impact of packaging elements on consumer buying behavior of Pakistan. This study will not only help the marketers in bringing innovations and creativeness into the packaging of products but will also provide the policy makers in implementing effective decisions in bringing changes and creative strategies in packaging. This study will contribute immensely through Quantitative research. Theoretically Practically Methodologically Theoretical Framework Theoretical Stances Model: Color pPa Design Consumer Buying Behavior Printed Information Innovation Research Objectives Main Objective The main objective of the study is to: To determine the impact of packaging elements on consumer buying behavior of Pakistan. Sub Objectives The sub objectives of the study are: To provide a basis for future research and to facilitate the administration in implementing and introducing effective and creative packaging elements in order to influence the consumers buying behavior in a positive way. Research Questions and Hypothesis Main Research Question Impact of Packaging Elements on Consumer Buying Behavior. Hypothesis H1 = Does package color influence the consumer buying behavior? H2 = Packaging design has an impact on consumer buying behavior? H3 = Does labeling influence the consumer buying behavior? H4 = Do innovations in packaging impact the buying behaviors? Chapter 2 Literature Review Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005), further argued by Rita Kuvykaite (2009) that a package attracts the attention of the consumers for a particular brand. In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and a lso helps in differentiating the products from other products, hence helping the consumers in choosing the right product from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). It has become a significant issue that the consumers buying behaviors are influenced by the packaging elements. According to Kotler 2003 six packaging elements are the important elements that should be evaluated while employing packaging decisions, these include; size of package, package form, package material, color, text and the brand using that package. According to a study conducted by Bed Nath Sharma in 2008, the respondents response was 84.37% in which they responded that product labels are a simple tag which is attached to any product or consider it as a graphical design which an essential part of a package. In another study in support of packaging belongs to Alice Louw (2006) in which he studied the responses of university students in which it was concluded that in the marketing arena packaging has played a very vital role and he concluded that the right packaging helps in creating unique place in the market as well as in the minds of the consumers. In another research conducted by Renaud Lunardo (2007) the impacts of label on particular brand consumption showed that many consumers buying behavior has been influenced by the labeling. In support of packaging influencing the buying behavior of consumers another study has been conducted by Bytyqi Hysen Vegara Mensur (2008) on how consumers purchase or buy diary products in Kosovo. The results that generated from the research show that majority of the respondents feel that packaging has much to do while purchasing diary products. Various studies have found that packaging is a mean of attracting customers attention towards a product (Underwood et al., 2001; Garber et al., 2000; Goldberg et al, 1999; Schoormans Robben, 1997). Goldberg et al. (1999) emphasized that if non-verbal communication like colors etc, if they are removed from packaging and the use of verbal communication is increased (like images) then it highly attracts the customers specially when the brand in unfamiliar with the consumers. (Underwood et al., 2001). Futher it is argued that package color (Gordon et al., 1994), name of brand (Rigaux-Bricmont, 1981), and package material (McDaniel Baker, 1977) all communicate the meaning of the brand to the consumer. Despite these finding researchers argue that physical appearance is not all that attract consumers towards a particular brand (Garber et al., 2000; Schoormans Robben 1997) while others argue that package colors and shapes are the main source of product attraction and attention (Garber et al., 2000; Schoormans Robben 1997). According to a research conducted by Pires Gon (2008) it is unable for the consumers to preceive what a product is all about, they heavily rely upon the packaging of any product. So the essential packaging elements are the color and shape of the package as well as labeling which communicate the product message to the consumers. Literature Flow Diagram Packaging Elements Color Design Labeling Innovation Conclusion Introduction Consumer Buying Behavior: History of consumerà ¢Ã¢â€š ¬Ã‚ ¦ Packaging Color Consumer Buying Behavior: Packaging Design Consumer Buying Behavior: Bridging the gapà ¢Ã¢â€š ¬Ã‚ ¦. dkvà ¢Ã¢â€š ¬Ã‚ ¦ Packaging Labeling Consumer Buying Behavior: Packaging Innovation Consumer Buying Behavior: Summary Chapter 3 Methodology This chapter deals with the methodology used in investigating the collected data. A systematic way has been provided which includes the procedures taken for the purposes of data collection and analysis. Introduction For the purpose of this research Quantitative Research Method has been used. Paradigm: Research Approach: The research approach used in this study is Quantitative Research. For this purpose a self administered questionnaire was designed. Research Design: Quantitative research approach is implied in this study in which questionnaires will be undertaken for the purpose of data collection. The questionnaire respondents were the employees of the Telecom sector. (Sampling, validity reliability, cross sectional survey) Research Site: Population/Sample: For the purpose of data collection the site selected for this study includes general consumers from which the data has been selected. Strategy of Inquiry: Method: Data collection method was questionnaire which was self administered. The method of sampling was random sampling. Survey method has been used Validity and Reliability: Reliability means that the result is applicable whereas validity means that the measurement are accurate and whether they are measuring what they intend to measure. In reliability checked the results through statistical procedure of internal consistency. To increase the reliability of questionnaire a pilot test was made from 5 respondents. Errors and ambiguities were removed during this process. Analysis Procedure: After setting the sample size, site, the tool for data collection, various analyses were done using SPSS. Summary Chapter 4 Analysis and Results Introduction Analysis and Results Summary Chapter 5 Discussion Conclusion and Recommendations Introduction Discussion Conclusion Suggestions and Recommendations Impact of Packing Elements on Consumer Buying Behavior Impact of Packing Elements on Consumer Buying Behavior Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005). In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and also helps in differentiating the products from other products, hence helping the consumers in choosing the right produc t from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). In the past the primary function of packaging was to protect the product, but nowadays according the changing marketing environments packaging is being used as a tool for promoting sales, attracting customers and communicating the product to the consumers. (Kotler et al. 1998). The major objectives of a good packaging, which should be achieved are that is should be able to identify the product to the consumer, conveys descriptive and persuasive information about the product, facilitates the product protection and transportation, aid product consumption, and assists at-home storage. Consumers in daily life are exposed to a very wide range of products having different packaging ranging from different product categories displayed in markets, supermarkets and any other place of shopping. Products can then be differentiated from the external packaging having different shapes, sizes, colors, labeling, etc. what is actually inside the package can only be judged through a creative and innovative packaging. The issue here arises that can a good package design impact consumers buying behaviors? Does packaging color impact the behaviors? Do innovations impact these behaviors? Do the labels on packaging impact these behaviors? It is very easy gaining examples from our daily lives. The package design helps the consumer is judging what the package is carrying. If we take the example of Nestle Orange Juice the package reveals that the product contains a very healthy orange juice. The package design should be able to communicate to the consumer what the product is. According t o Schoormanns and Robben (1997) a new package design can be negatively related to the consumers influences of taste perceptions. This is likely due to the consumers past experiences with the product, the perceptions they develop by judging the product by its packaging design. Thus it is very important that the packaging design is the key to developing consumers perceptions about the product or brand. These perceptions may be negative or positive, so it is essential for marketers to bring creativeness and innovations in the packaging design. Consumers are very much likely to judge the product on the basis of price, package color, design, labeling etc. (Implicit Product Theory of Pinson 1986). Purpose Statement The purpose of this cross-sectional survey study is to determine the impact of Packaging Elements on Consumer Buying Behavior in Pakistan. In this context Quantitative Method has been used, the purpose of this survey is to study the various packaging elements that influence the consumers buying behavior. The present study focuses on packaging elements including design, color, labeling, and innovations. Packaging is a wide term in which different elements describe and identify a product or service. It is considered a science, art and technology which not only protects, stores, and distributes a product but also helps the consumer in identifying a product (Wiki). Orth Malkewitz 2006; Underwood Klein 2002 argue that the importance of packaging is increasing due to the increased significance it is playing in buying decisions in store, the presence of it at the time of purchase decisions, and its ability to reach to a wider audience of product purchasers. Rundh 2005 further argues that packaging has the ability of differentiating products from each other. In todays global and competitive environment, packaging can also provide a source of competitive advantage. This study will identify the impacts of packaging elements on the consumer buying behavior in Pakistan using questionnaire survey method. Significance of Study The topic under research will study the impact of packaging elements on consumer buying behavior of Pakistan. For this purpose four packaging elements have been selected; packaging color, design, innovation and printed information. According to Cruden 1989, over the years the, introduction of new packaging concepts have accelerated. This study will be of value in a number of ways. The topic of research is highly under researched and least research has been done regarding the impact of packaging elements on consumer buying behavior of Pakistan. This study will not only help the marketers in bringing innovations and creativeness into the packaging of products but will also provide the policy makers in implementing effective decisions in bringing changes and creative strategies in packaging. This study will contribute immensely through Quantitative research. Research Objectives Main Objective The main objective of the study is to: To determine the impact of packaging elements on consumer buying behavior of Pakistan. Sub Objectives The sub objectives of the study are: To provide a basis for future research and to facilitate the administration in implementing and introducing effective and creative packaging elements in order to influence the consumers buying behavior in a positive way. Research Questions and Hypothesis Main Research Question Impact of Packaging Elements on Consumer Buying Behavior. Hypothesis H1 = Does package color influence the consumer buying behavior? H2 = Packaging design has an impact on consumer buying behavior? H3 = Does labeling influence the consumer buying behavior? H4 = Do innovations in packaging impact the buying behaviors? Literature Review Introduction Nowadays consumers have become more and more conscious about the packaging available to them from products. The role of packaging has changed over the years since primarily due to the changing lifestyles and needs of the consumers. Companies have started bring innovations in packaging since their beliefs over the years have changed that good and unique packaging can stimulate consumer buying behaviors. It has become the source of customers attraction towards products or services, increases the image of the brand and increases the perceptions of the consumer for the product (Rundh 2005), further argued by Rita Kuvykaite (2009) that a package attracts the attention of the consumers for a particular brand. In marketing context packaging plays a very vital role in communicating the product to the consumers and ultimately increases consumers purchase decisions. According to Underwood, Klein Burke, 2001; Silayoi Speece, 2004 a good package communicates unique values about products, and a lso helps in differentiating the products from other products, hence helping the consumers in choosing the right product from a wide range of similar products, and as a result stimulates consumers buying behaviors. (Wells, Farley Armstrong, 2007). It has become a significant issue that the consumers buying behaviors are influenced by the packaging elements. According to Kotler 2003 six packaging elements are the important elements that should be evaluated while employing packaging decisions, these include; size of package, package form, package material, color, text and the brand using that package. According to a study conducted by Bed Nath Sharma in 2008, the respondents response was 84.37% in which they responded that product labels are a simple tag which is attached to any product or consider it as a graphical design which an essential part of a package. In another study in support of packaging belongs to Alice Louw (2006) in which he studied the responses of university students in which it was concluded that in the marketing arena packaging has played a very vital role and he concluded that the right packaging helps in creating unique place in the market as well as in the minds of the consumers. In another research conducted by Renaud Lunardo (2007) the impacts of label on particular brand consumption showed that many consumers buying behavior has been influenced by the labeling. In support of packaging influencing the buying behavior of consumers another study has been conducted by Bytyqi Hysen Vegara Mensur (2008) on how consumers purchase or buy diary products in Kosovo. The results that generated from the research show that majority of the respondents feel that packaging has much to do while purchasing diary products. Various studies have found that packaging is a mean of attracting customers attention towards a product (Underwood et al., 2001; Garber et al., 2000; Goldberg et al, 1999; Schoormans Robben, 1997). Goldberg et al. (1999) emphasized that if non-verbal communication like colors etc, if they are removed from packaging and the use of verbal communication is increased (like images) then it highly attracts the customers specially when the brand in unfamiliar with the consumers. (Underwood et al., 2001). Futher it is argued that package color (Gordon et al., 1994), name of brand (Rigaux-Bricmont, 1981), and package material (McDaniel Baker, 1977) all communicate the meaning of the brand to the consumer. Despite these finding researchers argue that physical appearance is not all that attract consumers towards a particular brand (Garber et al., 2000; Schoormans Robben 1997) while others argue that package colors and shapes are the main source of product attraction and attention (Garber et al., 2000; Schoormans Robben 1997). According to a research conducted by Pires Gon (2008) it is unable for the consumers to preceive what a product is all about, they heavily rely upon the packaging of any product. So the essential packaging elements are the color and shape of the package as well as labeling which communicate the product message to the consumers. Literature Flow Diagram Summary Chapter 3 Methodology This chapter deals with the methodology used in investigating the collected data. A systematic way has been provided which includes the procedures taken for the purposes of data collection and analysis. Introduction For the purpose of this research Quantitative Research Method has been used. Paradigm: Research Approach: The research approach used in this study is Quantitative Research. For this purpose a self administered questionnaire was designed. Research Design: Quantitative research approach is implied in this study in which questionnaires will be undertaken for the purpose of data collection. The questionnaire respondents were the employees of the Telecom sector. (Sampling, validity reliability, cross sectional survey) Research Site: Population/Sample: For the purpose of data collection the site selected for this study includes general consumers from which the data has been selected. Strategy of Inquiry: Method: Data collection method was questionnaire which was self administered. The method of sampling was random sampling. Survey method has been used Validity and Reliability: Reliability means that the result is applicable whereas validity means that the measurement are accurate and whether they are measuring what they intend to measure. In reliability checked the results through statistical procedure of internal consistency. To increase the reliability of questionnaire a pilot test was made from 5 respondents. Errors and ambiguities were removed during this process. Analysis Procedure: After setting the sample size, site, the tool for data collection, various analyses were done using SPSS.